Did anyone see this coming? I didn't. Hasselblad FF DSLR

FreezeAction

http://www.hasselblad-hv.com/

Paperman

Is this for real ?

PB_PM

Old news, it's just an A99 with a fancy cover.

Paperman

Oh I see, it is a Sony ...

MikeGunter

Hi all,

I think this is the Sony A7 in Hassy cover and at 4x the price. ;-)

My best,

Mike

PB_PM

Look closer, it's an A99, SLT not a mirrorless.

WestEndBoy

What a shame. Even the Sony is not worth the money.

PB_PM

Hasselblad is a company without direction. They are casting about trying to latch onto something. Their Lunar was super expensive junk. Nobody is going to buy this.

I don't know about that, they know their target market, the 1%.

MikeGunter

Hi all,

My bad...

Mike

FreezeAction

Well it seems to me Hasselblad is struggling. My first take looking at the firmware was a dressed up Sony as a way to enter the market place. I'll pass.

WestEndBoy

Hasselblad is a company without direction. They are casting about trying to latch onto something. Their Lunar was super expensive junk. Nobody is going to buy this.

I don't know about that, they know their target market, the 1%.

Eventually their reputation for "super expensive junk" will catch up to them and then the 1% won't want to wear a "more money than brains" banner.

Golf007sd

This topic has already been covered.