It looks like you're new here. If you want to get involved, click one of these buttons!
@TTJAgain there's confusion between patent and trademark.The Amazon name is already protected by trademark. A patent is not relevant to getting any names off any product.
Could it be that the purpose of this is to prevent a photographer, who was contracted to Amazon to photograph their products, from quitting, forming their own business and using the "amazon" system for their own profit?But I agree with the other posters, this would be a hard thing to successfully prosecute in civil court.
My other guess is that this is a result where they have inside a contract agreement to sell products, that companies must use their studio services for images. I sure someone fought it, won due to the fact they could reasonably recreate the "look" that wasn't specifically laid out and didn't have to pay for the service. Now it is laid out specifically what must be done.