So back in the 70's Nikon rocked their R10's and R8's for Super8 filmmaking. Canon as well with their own models continued onto the video market up until today. ALL Nikon has to do is introduce a cine-version that can benefit from all sorts of crop factors! That's it. Codecs are the last thing to worry about imo. First introduce a cinema/broadcast camera which FX, DX owners could benefit from. If it's easy to write code for sensor cropping to DX like the D4, D800 or D600 then why not introduce S35mm crop mode the way Sony and Canon are doing. Seriously, Nikon could make a huge profit revenue from such an endeavor. There are a lot of funny politics about Canon's 1DX vs 1DC as they are almost identical hardware, but different software. Therefore, I think it's time for a new Expeed Processor to blow our minds with a 4K video option at NTSC & PAL and regain the hearts of Nikon lovers that are also filmmakers.