All this yapping about video has me thinking. It occurs to me that the video equipment producers are in the same position today as the camera equipment makers were in in 2012.
Consider that video is a very small market, perhaps a tenth the size that digital cameras are today. If you thought the digitial camera market was getting smaller, you should look at the digital video market to see what small looks like.
Digital cameras lost the bottom end to phones. I think that video equipment makers are going to lose the bottom end to digital cameras like the Z6.
This won't mean that the digital video equipment makers are not going to disappear just like the smartphone is not going to cause the digital camera market to disappear. However, I am sure that Panasonic is thinking about this as they introduce full frame video cameras in the $5,000 price range. Not sure what a company like Red is going to do though.
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I think you hit on the truth here. As for limited recording time, I can’t recall ever shooting a scene that lasted more than a few minutes at the most.
As you recall, I sell video cameras for use underwater. We couple them with Atomos recorders and they go for hours at a time recording underwater inspection or search missions at sea. That market is still strong (for me at least). I’m delivering two systems in the next two weeks. Just in time to pay for a new 70 - 200 F/2.8 S.
"Discovery consists in seeing what everyone else has seen and thinking what nobody else has thought"--Albert Szent-Gyorgy
I have also wondered about the limited recording time. My suspicion is that is the complaint of someone who has never actually used a video camera. I suppose Vloggers might, but sometimes that is probably even because they are not experienced. I can't imagine a scene lasting more than 30 minutes.
But I have bit my tongue until now.
And any lens noise that is left for people to complain about is neutralized with an external mike.
So my suspicion is Sony will be fine as they are in both markets, Canon has to figure out their mounts, but they will be fine too and Panasonic is most worried as they have to find a way to make the L-Mount alliance work. Their latest offerings are very strong, however.