So a few weeks ago there was quite a tissy about Nikon possibly discontinuing the 500 PF and perhaps other F lenses and this was further sign that Nikon are about to go belly up. Yet we have a whole load of Canon lenses, including very popular models that are officially discontinued and due to be discontinued.
A wee bit petty I am sure, but where is the bad press and Canon are going belly up news?
Newly discontinued Lenses:
Canon EF-S 10-22mm f/3.5-4.5 USM
Canon EF 14mm f/2.8L USM
Canon EF-S 15-85mm f/3.5-5.6 IS USM
Canon EF 24-70mm f/4L IS USM Macro
Canon EF-S 35mm f/2.8 IS STM Macro
Canon EF-S 55-250mm f/3.5-5.6 IS STM
Canon EF 70-300mm f/4-5.6L IS USM
Canon EF 135mm f/2L USM
Canon EF 180mm f/3.5L USM Macro
Lenses to be discontinued sometime in 2021:
Canon EF 35mm f/2 IS USM
Canon EF 300mm f/2.8L IS USM II
Canon EF 400mm f/4 DO IS USM II
Canon EF 500mm f/4L IS USM II
Comments
One of the pro's for new consumers is less confusion and the choices all being new lenses. For a new customer to Canon or Nikon you can get overwhelmed with lenses and some of them are decades old being and still being sold.
The Canon EF 180mm f/3.5L USM Macro is a good example, it is a very old, slow, and not particularly amazing lens. Yet Canon users have to frequently steer new users off to the 100mm macro.
I think a number of folks out there may just be looking for a signal that the king is mortal and celebrating when they can find something that supports their prejudices.
One thing is clear: 2021 is the year both Canon and Nikon are going all in on mirrorless and starting to cut the cord on DSLR.
But they do seem to be supporting DSLR at least to some extent; more than Canon is anyway.
The AF may also be markably different or otherwise optimised for mirrorless, perhaps optimised for 30 FPS instead of 20 FPS, or even that you are just left with a 'old' lens.