Hasselblad Reduce the cost by 37%

paulr

Hasselblad have reduced the cost of their most popular model by 37%, Is this a sign that they are worried about 35mm DSLRs competition. If you own a HD5 don't think you will be impressed by the loyality of Hasselblad. Wonder if Phase One will follow?

sevencrossing

May be they know something about the D800s, we don't

kenadams

The cost? Or the price?

Msmoto

This is like a sale at the store some of us call Needless Markup, when they have a sale… almost down to retail... )

paulr

Kenadams A reduction in their Retail price of 37% They say for limited time only, so if you want one you better be quick Note Body Ony HD5 with 40 milliom pixel back

NSXTypeR

So does this mean I can get a Lunar for cheap now?

MikeGunter

Hi all,

@NSXTypeR - You could just get a used Sony Nex-7 now for around $600, a tenth of a Lunar.

Of course, a D610 goes for half of Df, and the Df is apparently selling strong.

My best,

Mike

Wesley

Hasselblad have reduced the cost of their most popular model by 37%, Is this a sign that they are worried about 35mm DSLRs competition. If you own a HD5 don't think you will be impressed by the loyality of Hasselblad. Wonder if Phase One will follow?

I think it has more to do with the new Pentax 645z releasing next month.

Coincidentally the Hasselblad discount is until the end of June. Looking at their website, it's just the H5D-40 model.
http://www.hasselbladusa.com/promotions/h5d-40-promo.aspx

B&H
645z: $8500
H5D-40: $13,000

NSXTypeR

Hi all,

@NSXTypeR - You could just get a used Sony Nex-7 now for around $600, a tenth of a Lunar.

Of course, a D610 goes for half of Df, and the Df is apparently selling strong.

My best,

Mike

I think my sarcasm went right over your head.

You'd ought to be loony to buy a Lunar at around $6,000 when it's just a NEX-7.

Leicas are expensive, but at least the high end stuff they don't exactly share with any other company. Well, the low end stuff is just Panasonics with new firmware.

MikeGunter

Hi all,

@NSXTypeR - You're kidding, right?

My best,

Mike

TaoTeJared

Hasselblad have reduced the cost of their most popular model by 37%, Is this a sign that they are worried about 35mm DSLRs competition. If you own a HD5 don't think you will be impressed by the loyality of Hasselblad. Wonder if Phase One will follow?

They are not worried. If people use Hassys they have enough dough to own 35mm also. Hassy lenses each cost the same as a D800. The argument of a "choice" between FX vs MedFmt quite frankly stems from people needing reassurance their current FX gear is good enough. A Corvette is good enough for most all and out performs most super cars but there will always be people who buy Ferraris.

Outside of that, It's one of their oldest and smallest MP models still in the lineup - probably just dumping inventory. I think Wesley has it correct, with the Pentax coming out, they may want to create a "this or that" choice. Even at that, the price difference will probably be the equivalent cost of a D800.

kanuck

Interesting, I wonder how much of an epic failure the Lunar was to the company. Healthy competition from the Leica S line, Mamiya, Pantax, and Phase One have influenced this as well I am sure. Also the D800 to a certain extent as well.

NSXTypeR

Well this explains a lot...

http://photorumors.com/2014/05/11/is-hasselblad-in-financial-trouble/