Okay, so... it's cold and wintery here in Nebraska and I've been hired by some female clients who are workout/fitness/zoomba instructors and are starting a fitness blog and want some portraits for it. She wants them done outside in 1 week, and in 1 month they have time set for photos in their gym. So, I've been looking and there's not much in the way of inspiration out there for the outdoor bit. I've met with these girls, they're not body builders. They are sleek, but accentuating muscles is not a realistic goal. So any ideas on how to "show off" these girls' fitness program in the middle of winter outside? I have a d800, with plenty of diffusers and reflectors and speedlights to deal with the sun. Technical is not the issue here, composition has me a bit stumped.
Edit: and these images will be taken in public outdoors, a market/park area. so only on camera lighting and reflectors are to be in use.